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Staying in Tune

Another of my regular clients, who have sent me around the UK recently, are Tune Hotels. I first came across the company when working for Hotel Tonight who asked me to photograph their London hotels at Paddington, Kings Cross, Liverpool St and Westminster. I was struck by how good the hotels looked — despite advertising themselves as a budget hotel chain they still have an extremely modern aesthetic, with interiors designed by Leisure Concepts featuring bright red highlights and a friendly sans serif font on all the signage. Symbols representing the local area (e.g. the Beatles in Liverpool, the Angel of the North in Newcastle) give a sense of unique identity to each of the hotels, and many of them are in conversions of listed buildings, with the up-to-date styling living alongside original features that add to the individual character of each. Continue reading Staying in Tune