Staying in Tune

Another of my regular clients, who have sent me around the UK recently, are Tune Hotels. I first came across the company when working for Hotel Tonight who asked me to photograph their London hotels at Paddington, Kings Cross, Liverpool St and Westminster. I was struck by how good the hotels looked — despite advertising themselves as a budget hotel chain they still have an extremely modern aesthetic, with interiors designed by Leisure Concepts featuring bright red highlights and a friendly sans serif font on all the signage. Symbols representing the local area (e.g. the Beatles in Liverpool, the Angel of the North in Newcastle) give a sense of unique identity to each of the hotels, and many of them are in conversions of listed buildings, with the up-to-date styling living alongside original features that add to the individual character of each.

I’ve been working directly with Tune Hotels since October 2014 when I was asked to photograph their newly-opened hotel in Newcastle upon Tyne, and have since been to the Canary Wharf and Liverpool city centre properties. With more hotels to come, I’m looking forward to further travelling around the UK with them.

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