You may have seen an article recently about the last cheeseburger sold by McDonald’s in Iceland doing the rounds – initially published on the website of Icelandic newspaper Morgunblaðið and the Reykjavi­k Grapevine, it soon spread to the Huffington Post and eventually made it onto the websites of the Daily Mail, the Mirror, and others.

Apart from Morgunblaðið and the Grapevine, however, none of the publications in question bothered to contact Hjörtur Smárason, the person who purchased said burger; instead reprinting a quotation from the time he handed the burger over to the Museum of Iceland, in 2012. I managed to perform a task seemingly beyond the world’s media, and tracked Hjörtur down, admittedly not difficult given that (a) he is a good friend of mine and (b) as he points out on his Facebook profile, he is the only person in the history of the world to have that name. Here’s what he had to say about the whole fuss. Continue reading EXCLUSIVE! An interview with the Icelandic McDonald’s burger man →