Photography is dead. Photography has never been more alive.

Photography is losing its soul. Photography has been democratised.

Photography is dumbing down. Photography has never been more sophisticated.

In the end, a photograph is a photograph. Does it elicit an emotional response? Does it take you back to those lazy days on the beach last summer? Does it make you remember how proud you were when your son or daughter first wore a school uniform? Does it make you laugh again at how crazy that night out was? Does it start an entertaining discussion on the best way to make a chilli? Does it fill you with wonder and awe at the power of nature? Does it help you sell your product to the right kind of client? Does it tell a story about a war and its effect on a society that has lived with conflict for decades? Does it present you in a professional manner? Does it show how a moment of happiness can be found in the most miserable places? Does it show a performer at the peak of their career, lost in their art? Does it show dignity in the face of declining health and advancing years? Does it make you hungry or thirsty? Does it show two athletes giving everything they can and then a little bit more? Does it tease and titillate? Does it make you think?

Doesn’t it make you think? What is ‘true’ photography if not all of these things and more?